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Brands

Bell Helmets

Bell make helmets and protective headgear for bicycles, motor racing and motorcycles. Established in 1923 in Bell, California, the company began as Bell Auto Parts...

Bell Helmets

CatEye

Cateye is a Japanese company specialising in lights for bicycles, reflectors and cycle computers. They were founded in 1954 in Osaka. The first major innovation...

CatEye

Helly Hansen

Helly Hansen produce gear for fishermen made out of hard-wearing linen, soaked in linseed oil. Well, at least they used to back in 1877 when...

Helly Hansen

Shock Absorber

Shock Absorber is the leading brand in sports bras. The company started life in 1994, growing out of research carried out at Edinburgh University which...

Shock Absorber

Schwalbe

Schwalbe is a brand of bicycle tyre produced by the German company Ralf Bohle GmbH. Ralf Bohle took over the family business, producing affordable bikes...

Schwalbe

Bern

Bern make cycle helmets and head protection for a range of other non-motorised action sports. Despite the name they have nothing much to do with...

Bern

Ortlieb

Ortlieb is a manufacturer of waterproof luggage, equipment and accessories for cycling and other outdoor pursuits. Based near Nuremberg in Germany, the company was started...

Ortlieb

Santa Cruz

Santa Cruz are mountain bikes that have grown out of skateboards. The company was established in 1993 by Rob Roskopp, who had been a professional...

Santa Cruz

Bontrager

Keith Bontrager started out as a motocross rider, working as a mechanic in his spare time to fund his racing habit. He was quite happy...

Bontrager

Bianchi

Bianchi, the Italian bike manufacturer, has become almost synonymous with the sport of cycling during its long history. Established by Edoardo Bianchi in Milan all...

Bianchi

Kona

Kona is one of North America’s best-known and most successful bicycle brands. It was established in Blaine, Washington, USA and Vancouver, British Columbia, Canada in...

Kona

Mavic

Mavic is a French company specialising in all types of bicycle parts and accessories, although it is probably best known for its wheels and rims....

Mavic

Orange Bikes

Orange Bikes are one of those British companies that road the initial wave of enthusiasm for mountain bikes in the mid-to-late eighties and are still...

Orange Bikes

Pinnacle

Pinnacle is a marque of bicycles developed by Evans Cycles, one of the largest chains of bike shops in the UK. While Evans has been...

Pinnacle

Camelbak

In 1982 amateur bike racer and glutton for punishment, Michael Eidson, competed in the Hotter’N Hell Hundred; a 100-mile road race that takes place around...

Camelbak

Kryptonite Locks

Michael Zane is another one of those pioneering bike brand legends who started off with a VW Camper and a dream. It was the early...

Kryptonite Locks

Boardman

Chris Boardman is best known, in the UK at least, for his performance at the 1992 Barcelona Olympics on the revolutionary Lotus 108 carbon composite...

Boardman

Garmin

Garmin has been purveying the finest Global Positioning Systems and related technologies since 1989. Set up by Gary Burrell and Min Kao, both of whom...

Garmin

Giro

Giro is a global name in protective gear and accessories for cycling, ski and snowboard, based in Scotts Valley, California. Established in 1975 by Jim...

Giro

Fox

The company we know as Fox rose out of the American motocross scene of the 1970s. In 1974 Geoff Fox PhD was lecturing in physics...

Fox

Continental Tires

Continental has been trading in rubber-based goods in Hamburg, Germany since 1871. Right from the outset it was making bicycle tyres, as well as tyres...

Continental Tires

Oakley

Oakley began from very humble origins in 1975. Working out of his garage, founder Jim Jannard had an initial investment of just $300 to produce...

Oakley

Assos

Assos is a Swiss company which specialises in producing arguably the finest technical racing apparel that a cyclist’s money can buy. It wasn’t always this...

Assos

Pearl Izumi

Pearl Izumi has grown out of a small company set up in Tokyo, Japan over 50 years ago. The story goes that it was started...

Pearl Izumi
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