Total Women's Cycling Mavic - Total Women's Cycling


Mavic is a French company specialising in all types of bicycle parts and accessories, although it is probably best known for its wheels and rims. The firm was founded in the late 19th century by Charles Idoux and Lucien Chanel and originally known as Manufacture d’Articles Vélocipédiques Idoux et Chanel. Throughout their history Mavic have gained a reputation for taking an innovative approach to the use of alloys and have produced everything from the edge of Salomon skis to a short-lived electronic gear shift system used by Chris Boardman.

Today Mavic are one of the world’s top bicycle wheel brands, with an entirely comprehensive selection of training and competition wheels for track, triathlon, cyclo-cross, road racing and every mountain bike discipline; freeride, cross-country, cross-mountain, downhill and enduro. Their top-end race wheels are now the R-Sys, which have recently phased-out the well known Ksyrium and Cosmic brands. They also make rims, tyres, helmets, technical footwear and cycling apparel and accessories.

Since the 1970s Mavic has maintained a relationship with the Tour de France as an official partner and sponsor. They are most recognisably the providers of the neutral technical services to the racing teams. The yellow cars, vans and motorcycles that lead and follow the racers are provided by Mavic and contain wheels and bicycles that they will use to help any rider. Aside from this, Mavic also sponsor individual riders in MTB competition, such as Fabien Barel and Jerome Clementz in Europe and Australians Mick and Tracey Hannah.


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