Chris Boardman is best known, in the UK at least, for his performance at the 1992 Barcelona Olympics on the revolutionary Lotus 108 carbon composite bike. He looked like something from the future, won the country’s first Olympic cycling gold in 72 years and the image stuck with people. Today Boardman is still associated with cutting-edge performance bikes. He was always known for his technological approach to training and has worked in various technical, research-based positions for British Cycling. However in 2007, along with Sarah Mooney and Alan Ingarfield, he launched Boardman Bikes in the UK and Ireland. Boardman is head of Research and Development within the company.
Boardman Bikes are relatively high-end, aimed at riders who want performance over value for money. They design their own road bikes, bikes for time trials, cyclocross bikes, mountain bikes and hybrids. Most of their models come in Pro, Team and Comp specifications, which use carbon fibre and alloy frames. They also have an Elite range of road, time trial and mountain bikes, which use more UD carbon fibre components. In 2010, they launched their fi (female informed) range, which currently includes two models of road bike, a mountain bike and a hybrid specifically designed for women.
2012 was a particularly high-profile year for Boardman Bikes sponsorship. The company supply bikes to Alistair and Jonathan Brownlee, who won gold and bronze medal in the triathlon at the London 2012 Olympics, and Pete Jacobs who was Iron Man World Champion that year.