MET Helmets Focus on Women's Cycling as Inspired by Drops Team - Total Women's Cycling

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MET Helmets Focus on Women’s Cycling as Inspired by Drops Team

The helmet brand are taking a new direction as they focus on women's cycling

Launched in 2016, the Drops Cycling team has surpassed expectations in their first year of racing, and have won the hearts of many cycle fans. As they ready themselves for a new season of racing, the Drops team have gone on to inspire a new direction for helmet sponsor, MET.

The Drops Team aim for further road success in 2017

MET have not only launched new colour-ways for their Rivale road helmet, but have created a dedicated women’s area of their website too. The alliance between the Drop’s team and MET goes beyond a simple sponsorship arrangement, as both share the same ethos, and invoke the true spirit of cycling.

“We support Drops Cycling because their philosophy aligns beautifully with ours – because we think every ride should be joyful, pure and simple. A ride without smiles is a ride wasted.” – MET Helmets

Italian road cyclist, Susannah Zorzi, has joined Drops this year and will be taking on the role of team leader. She says: “As a team the goal is to grow together in all the aspects of racing, that means both in terms of physical performance and our strategic ability. We want to make a big step forward from last year. For myself, I am really focused on sharing my knowledge and experience with my team-mates.”

MET will be releasing a wider variety of sizes for their road cycling helmets: Rivale and Manta later this year, along with the new Drop’s inspired colour-way.

For more information on MET and their women’s focus, head over to their website here. You can also watch the short video below if you’re unfamiliar with the fabulous Drops Team.

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