It would be fair to say that Drops Cycling Team have surpassed their initial expectations, and those of onlookers who saw the new UCI Team launch in February this year.
The team is a project for bespoke cycling wallpaper and event stand designers, Drops. The company launched in 2014 as an offshoot from a family owned printing business that’s been in operation since 1973.
Manager Bob Varney, who first ran the business with his father, and now his son, is a cycling enthusiast and the team is without shadow of a doubt as much a mission to provide riders with a stable platform to showcase their talent, as it is a very labour intensive marketing strategy.
“We think that 70 to 80 per cent of the peloton are not paid… We like to look after our girls.”
Whilst currently Drops are proud to be performing on the World stage with an amateur squad, the goal for the fledging operation is to pay a living wage next year or the year after. Manager Bob Varney told us: “We think that 70 to 80 per cent of the peloton are not paid… We like to look after our girls.”
Varney has received positive feedback from race organisers wherever the girls have been – he told us: “We’ve been told by race organisers ‘you’re bringing a breath of fresh air’. The organiser at one race emailed me two or three days after we got back and thanked us for coming to his race, and said it was ‘incredible the amount of respect we had for our riders’. How sad is that? We’re just treating people how we’d like to be treated.”