There’s no hiding it, there’s a growing number of cyclists, of all ability, who are secret Aldi fans. The affordable supermarket that not only sells foodstuffs but also a wide variety of homewares and seasonal treasures, has us eagerly awaiting their annual cycling collections each year.
For me, Aldi is often like a mystery box. I go there to get my groceries, but spend more time magpie-ing my way through the “other” aisles. Some visits won’t result in very much, and other trips will have my trolly full of seasonal surprises.
A couple years back, Aldi first introduced active wear with the ad hoc piece of cycle specific garment here and there. Today, the supermarket brand has amassed an army of cyclists who follow their every campaign just waiting for news about when the next wave of cycling kit and accessories will grace our supermarkets. Well, we’re happy to announce the launch date of Aldi’s latest summer cycling collection, and it’s a lot sooner than you think…
