Breeze was set up in 2011, the initiative was started to encourage women to get fit and have fun on their bikes, led by women for women. Breeze rides were started by British Cycling, Sport England and Sky with funding from the National Lottery. To date Breeze has encouraged over 20,000 women to get back on their bikes.
Breeze train women to become Breeze ‘champions’ who then actively organise fun, social bikes rides in their local area for women to take part in. British Cycling realised the gap in women who don’t cycle was growing, and so the Breeze initiative was started to get more women on a bike to improve their fitness as well as giving them chance to meet new people. The rides vary between 5 miles up to 50, as well as shorter more casual rides, there is something for everyone. The aim of breeze rides is to get more women actively cycling, with hopes in future to promote women friendly cycle shops, provide cycle hire and start women-only mass participation events. All of these goals aim to encourage 1 million women to get on their bikes by 2020, a goal started by British Cycling after the London Olympics. Riders can find out about local rides by entering their postcode via the Breeze website.