Just entering its second year HOY Vulpine has expanded. The kit we know and love now consists of two ranges – the sportive collection with a more forgiving fit for those after relaxed adventures and the Senko selection that’s cut closer for added aerodynamics.
The collaboration between British track cycling legend Sir Chris Hoy and clothing experts Vulpine launched last year and has always impressed us with its equal offering for both men and women and impeccable quality.
We caught up with Vulpine founder Nick Hussey and Sir Chris Hoy to find out what’s new and of note.
“We want to create all kinds of cycling gear for every type of ride and rider” – Sir Chris Hoy
HOY Vulpine set about from the beginning to make cycling kit that was accessible, but worked hard for its riders. Describing their goals, Sir Chris says: “Our kit is for any rider. That’s our outlook on cycling. No snobbery, however you like to ride. We make high quality, very detailed kit, so the price isn’t low – but it offers huge value. We want to create all kinds of cycling gear for every type of ride and rider, as long as quality, style, performance and comfort are to the fore.”
The new Senko range, like most of Sir Chris’ creations – gets its name from a nod to his career on the bike. ‘Senko’ is the Japanese term for a daring attack during a Keirin race – the event where our rider-turned-designer scored two of his six Olympic Gold medals.
Continuing with Vulpine’s gender parity, they’ve upped their game this season – with an added garment just for the girls – the Senko vest (£85). This isn’t on offer for men because, as Hussey puts it: “most male cyclists wouldn’t pull it off.” We like his style.
The range includes the vest in white and purple, as well as short sleeved jerseys (£99) in purple, white, and blue plus plain black bibs and an option with purple splashes (£125).
We can’t help but notice the stand out hue matches Vulpine marketing guru Jools Walker’s new ride perfectly. Asked if Walker played a guiding role in the colour choice, Hussey laughs and says: “We all discuss it, including Chris and I. Jools has input too, as do all the men and women in the company. And yes, Jools is definitely a fan of purple!”