Whilst the women’s rides continue to grow, Hope Tech have kick-started this year by focusing on children cycling. The Hope Tech Academy for kids is a brilliant new rental scheme which allow parents to kit their child out with a high quality, affordable bike that can be traded in for bigger sizes as they grow.

Bikes can start from as little as £5 per month, and each child of the academy receives a goody bag kitted out with bike maintenance essential,s as a means to encourage children to take care of their bikes.

Seems too good to be true? It is. The only drawback to this scheme is a strong likelihood of parental jealousy.

You can find out more information on the Hope Tech Academy website, and from this awesome video below featuring Steve Peat and Guy Martin.