This year sees the debut of a new project: Pro Tour Pin Ups, featuring men of the world tour peloton, posing for a variety of causes.

The calendar – priced at £10 – features riders from across many teams, including Taylor Phinney, Jens Voigt, Alex Dowsett and Pippo Pozzato.

The first and foremost cause the calendar is set to support is women’s cycling. A unique prize will be created during the inaugural 2014 women’s Tour of Britain. The money raised will be put towards awarding a cash prize to a deserving female domestic rider in each stage.

Laura Fletcher, the calendar’s creator commented,

There’s been a massive uptake in women’s cycling over the past few years and I wanted to create a project that was a unique way to support it, while having a bit of fun as well.

It’s a lighthearted approach, and a way for the guys to get involved with the women’s side of things as well.

The calendar was shot mainly on location, around the rider’s homes, with Laura having a few trips to Girona, a day in Tuscany, a day in Monaco, Belgium, and even Essex. Of photographing the pro-riders Laura added,

The process of shooting the guys on their own turf, was to keep them sort of at ease, and as comfortable as possible. It leant some humour to the shots, as they had their own environments to play off.

In more than one case, a few of their friends and teammates watched and egged them on – and even on occasion, assisted me with holding lights.

A small portion of the money raised from the calendar will also benefit Alex Dowsett’s “Little Bleeders” charity. A foundation set up for children with Haemophilia. “The Davis Phinney Foundation” who sponsors programs that provide information, tools and inspiration for people living with Parkinson’s disease. Son of Davis – Taylor Phinney, otherwise known as “Mr. July” for these purposes said:

It’s great to support not only my family’s foundation, but also women’s cycling in such a unique way.

Alex Dowsett, a.k.a Mr. January also had a great time and was inspired by the project,

It was a great project to be involved in. It’s nice to do some pictures without bicycles and cycling kit on, and when it comes down to it, we all like to do things a bit more lighthearted sometimes.

My shot was a collaborative process with Laura, we worked together, highlighting my love of cars, while she played a bit of a joke on the Essex fake tan stereotype.

Calendars are on sale now, at a few select retailers, and online exclusively through partner shop Athlon Sports for £10, with global shipping options.