Whether it's because they remind us of our childhood or because we see them as a marker to the beginning of the festive season, as a nation we are obsessed with Christmas adverts.
John Lewis' Monty the Penguin Christmas advert managed to capture the hearts of millions of Brits within seconds of its first airing. It has been such a huge hit that, at the time of writing this, the advert has had just under 18 million views on YouTube. To put that figure into perspective for you - Band Aid 30 is currently at number one in the UK single charts, yet it has only received just shy of two and a half million YouTube views to date. What does that mean? Either Christmas adverts are crazily popular or as a nation we are majorly obsessed with penguins.
But as much as we love Monty, the advert that has really got us all giddy and nostalgic in the TWC office this year is Halfords' Nothing Beats a Bike Christmas advert.
Although it's lagging behind the more well-known Christmas adverts with just under 200,000 YouTube views so far, we're still convinced you'll love it. So to bring some Christmas cheer to your day, here it is:
You may also remember that a few years ago, in 2011, Halfords released another bike-themed Christmas advert. This one featured a screaming girl rather than a group of boys but it gave off much the same message - that bikes make children happy not just on Christmas Day, but throughout the entire year.
The Screaming Girl advert has enjoyed more YouTube success than its 2014 counterpart (although it has had three extra years to gain views) but, actually, we think we prefer the new Nothing Beats A Bike one.
Take a look at the 2011 advert and decide for yourself:
Nothing Beats A Bike versus Screaming Girl - which one do you prefer? Let us know by voting in our poll below.
The battle of the Christmas adverts continues.