Contrary to the liberating pictures painted in the past: meadow dancing, over happy joyous laughter with your fave gal pals; having your period isn’t as fancy as the ads make it out to be. After years of monthly woe, it’s just annoying.
While we’ve adapted our diaries to avoid those bikini waxes that fall on bleed days, and stuff the secret compartments and desk drawers with emergency tampons, the one thing we shouldn’t have to sacrifice or postpone is our cycling.
Feminine hygiene company and monthly saviour, Bodyform, has been been on-form recently. Kicking the pseudo-reality of flowers and roller coasters in the butt with their new “Blood” campaign really peaked our attention and we were thrilled to see them breaking the blue liquid tradition and daring to show real women, real sports, and real blood.
The campaign of course created some controversy – and one particular mortified male response prompted the brand to react in the most eloquent and comedic way they could. Watch the wonderfully witty comeback from Bodyform here.
Their primary goal of all of this was to encourage women to understand their cycles, and not let blood get in the way of day to day life. Let’s face it, some days you want to sushi roll yourself into a blanket, adopt the comforting foetal position, and have a solo pity party. Well don’t!
Your monthly cycle can be broken down into 4 stages where your hormones break out in civil war and take you through an emotional, and hungry roller-coaster. The stages are expressed from day 1 – 28, with day 1 being the first day of bleeding.
Of course not everyone (particularly athletes) has a regular cycle, but you can adapt the stages to your own calendar of experiences by dividing your ‘month’ into four chunks. So what are these stages, and how can you get through them?