ISM are a fairly new brand – but they do have a range of distributors in the UK. They stock to Evans Cycles, and Wiggle which is handy for online ordering.

They’re not particularly cheap – starting at around £70, and thanks to the huge range, it’s hard to work out what’s right for you. For 2016, a new letter coding system has been introduced – Schindler gave us a brief explanation:

• PL: Performance Long – good for road and mountain bike riders – the longer saddle allows for more positions and climbing
• PN: Performance Narrow – good for road, time trial and triathlon – narrower saddle allows more clearance for thighs, so arguably better for women
• PS: Performance Short – good for time trial and triathlon and road racing, for people who sit far forward in the saddle and will be putting out all out efforts.
•  PR: Performance Recreation is also available – it’s the same shape as the PS, with more padding, and a little cheaper thanks to less expensive material used on the rails.
• PM: Performance Mountain – has a sloped rear for clearance
• CF: Comfort Fitness, very different, much wider base, for riding hybrids or city bikes
• CC: Comfort City, as above, but with a sloped front to make getting on and off easier

According to the website, all dealers should have demo saddles – but if they don’t, you can order one direct. Education is really important to ISM, and Schindler is working with retailers to try to make sure that set up is carried out properly, so people get the best experience. If it’s not offered at a store, there is a set up guide here.

Good luck with your saddle journey. If you’re struggling to find the perfect perch – check out this guide to buying a new saddle.