Women’s cycling is growing faster than men’s cycling: fact. Male cyclists are of course still a larger percentage of the market, but in terms of growth the female audience is huge, and brands are starting to take proper notice.
Not ‘pink and shrink it’ notice, not ‘entry level models only’ notice – but full on ‘serious gear for serious riders’ notice.
We’ve seen a wide range of new kit introduced for 2016 that demonstrates a proper desire from brands to cater for the performance female cyclist – and we’ve rounded up just a few of the best examples.
Of course, for the female market to be growing so substantially, we know that there must be a high number of beginners too. If you’ve just started riding, you probably don’t want to re-mortgage your house for a bike and some cycling kit.
The good news is that many brands are creating performance gear having already brought out more wallet friendly options, so the introduction of higher end items just means there is more out there. Not only that, but in time the technology offered for big bucks will trickle down and become available in more affordable options – good news for all of us!
Psst: You might also like…. Balint Hamvas: Women’s Racing has got stronger, faster, more professional