It transpired that 30 per cent of female pro cyclists had undergone corrective surgery due to saddle discomfort

I’ve already explained that I’m quite an ISM fan. However, I’m one individual rider. Thankfully, the brand have more clout than that.

In fact, when it transpired that 30 per cent of female pro cyclists had undergone corrective surgery, and the women within the Great British cycling team had accumulated 35 days off the bike due to saddle discomfort, the World Federation of Sporting Goods Industries (WFSGI) set up a Saddle Committee, responsible for advising the UCI’s regulations – and ISM’s Technical Commander Dave Schindler was appointed as the chairman.

ISM saddles are not women’s or men’s saddles – they are unisex, and Schindler was clear when explaining the stats above regarding pro female cyclists, that the issues affect men and women – but he supposed women were “more happy to talk about it”.

So – we understand that the people behind ISM saddles have a pretty serious background in the industry, but how do they work?