Total Women's Cycling Tour of Britain - Total Women's Cycling

Tour of Britain

In 2014 the first ever Women’s Tour of Britain race will be staged over five days in May. It will be the first ever cycling event to offer equal pay and support to men and women. The Women’s Tour is being organised by SweetSpot group and will be televised during the five day event.

The five day stage race will finish in towns and cities, and women will be given equal support to that of the men’s Tour of Britain race, including equal pay and prizes and finishing in town centres, rather than outside. SweetSpot Group are the sports and marketing company responsible for reviving the Tour of Britain in 2004, and they are now responsible for organising the brand new women’s event in 2014.

The five day event won’t be hosted alongside the Tour of Britain in September, and will simply be called ‘The Women’s Tour’. The first year will see the event hosted around West Anglia and the East Midlands, rather than UK wide, but there is hope that it will expand in the future with support from numerous sponsors and local councils. The Tour aims to give women a separate event to promote women’s cycling in its own right. There is also due to be other activities alongside the five days of racing to promote health, social issues and tourism, with a different theme for each stage.

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