PedalSure is offering a new cyclist insurance policy aimed at providing a comprehensive cover for commuters and enthusiasts alike. The good news is that they focus on you, the cyclist!

PedalSure covers you first, and then your bike. When compared against a selection of other policies on the market, it’s clear that they offer comprehensive insurance addressing the major risks when cycling.

PedalSure cyclist insurance is available in three levels of cover, starting at only £5.99 per month. What ties all the policy options together are the higher levels of personal accident cover with maximum payouts ranging from £35,000 to £150,000 as outlined in the comparison table below. After all, if you are insuring your bike for theft, aren’t you forgetting the simple fact that you are more valuable than your bike?

Research shows that 93% of cyclists are not insured for all the items that PedalSure provide coverage. Every year in the UK around 19,000 cyclists are injured in reported road accidents, with some 3,000 serious injuries and over 100 deaths.

In fact, the majority of life insurance policies only pay if a cyclist dies. Now, with around 100 cycling-related deaths per year and over 19,000 accidents, the case for comprehensive injury cover is hard to contest.

There will always be risks associated with cycling, but that shouldn’t stop people riding. For many cyclists, their bike is more than just a means to an end; it’s an expression of choice and freedom.

So why should you be put at more of a financial risk than drivers, or people using any other form of personal transport? The answer is, you shouldn’t. And PedalSure is aiming to change that. Their message is that you are most definitely more valuable than your bike.

They also cover charity events, amateur racing, and sportives, as well as offering up to 28 days overseas cover. What’s even better is that PedalSure are offering you a chance to enter a free prize draw to win a £3,000 Orbea Bike for simply taking a Quotation. To find out more visit PedalSure.