If you’re looking to shave not just seconds but minutes off your time, you’d be well advised to take a look at Swedish brand Poc’s Tempor TT helmet. It made its debut at the London 2012 Olympics and while may not have been enough to grab the gold (thank you, Sir Bradley), it’s certainly more than enough to turn heads and give you the feeling of having bought yourself a huge competitive edge!

Price: £310.00, available from POC Sports.