The dust has settled on the Aviva Women’s Tour once again. Jerseys have been presented, the gantry has been packed away and race officials are moving on to the next event. But the memory of an incredible event still sits in the minds of those who came to watch, and across the country women and girls are buzzing from seeing the best female cyclists in the world on their home turf.
We’ve got galleries, race reports and rider interviews from every day of the tour – see them all here
Such events couldn’t go ahead without sponsors who inject marketing prowess into the production of the race, and Aldi were one of the major contributors to the Aviva Women’s Tour this year as sponsors of the Stage 2 section.
As well as sponsoring the event, Aldi will also be supporting cyclists later in the year with some exciting ‘Specialbuys’ value kit ranges – there’s more information below and the chance to win vouchers to spend on brand new cycling kit.
The Aldi Sponsored Stage 2
With their HQ in Warwickshire, it made sense for the supermarket to sponsor their local stage, which saw the riders cover 147 km from Atherstone to Statford-Upon-Avon.
The stage was characterised by heavy showers that tested the metal of the riders. An early break of two riders – 20 year old Danish National Road Race Champion Amalie Dideriksen (Boels Dolmans) and 32 year old Polish Road Race champ Malgorzata Jasinska (Ale Cipollini) – splintered the peloton as the stronger members opened up their chase in the final kilometres.
In the end, the result came down to a furious sprint, and it was Amy Pieters of Wiggle High5 who took the win, followed by Lisa Brennauer (Canyon//SRAM) and Marianne Vos (Raboliv) who moved into the GC lead the following day.
Commenting on the decision to sponsor the stage, Tony Baines, Managing Director for Corporate Buying at Aldi said: “Sponsoring the Aviva Women’s Tour meant that Aldi could be part of an event that showcases UK women’s cycling at its very best. With the peloton visiting our home turf during stage two, it seemed like an ideal opportunity to get involved in an exciting event which lots of us were able to go along to and thoroughly enjoyed.
It was great to see the local community getting behind the race; welcoming and encouraging the riders along the way. We’d also like to congratulate Amy Pieters on her win in Stratford, and Lizzie Armistead on her overall GC win, both are excellent role models for women’s cycling.”