Road Cycling

Aviva Women’s Tour: Behind the Scenes with Aldi

Sponsored post. Read on for your chance to win with Aldi

The dust has settled on the Aviva Women’s Tour once again. Jerseys have been presented, the gantry has been packed away and race officials are moving on to the next event. But the memory of an incredible event still sits in the minds of those who came to watch, and across the country women and girls are buzzing from seeing the best female cyclists in the world on their home turf.

We’ve got galleries, race reports and rider interviews from every day of the tour – see them all here


Such events couldn’t go ahead without sponsors who inject marketing prowess into the production of the race, and Aldi were one of the major contributors to the Aviva Women’s Tour this year as sponsors of the Stage 2 section.

As well as sponsoring the event, Aldi will also be supporting cyclists later in the year with some exciting ‘Specialbuys’ value kit ranges – there’s more information below and the chance to win vouchers to spend on brand new cycling kit.

The Aldi Sponsored Stage 2

With their HQ in Warwickshire, it made sense for the supermarket to sponsor their local stage, which saw the riders cover 147 km from Atherstone to Statford-Upon-Avon.

The stage was characterised by heavy showers that tested the metal of the riders. An early break of two riders – 20 year old Danish National Road Race Champion Amalie Dideriksen (Boels Dolmans) and 32 year old Polish Road Race champ Malgorzata Jasinska (Ale Cipollini) – splintered the peloton as the stronger members  opened up their chase in the final kilometres.

In the end, the result came down to a furious sprint, and it was Amy Pieters of Wiggle High5 who took the win, followed by Lisa Brennauer (Canyon//SRAM) and Marianne Vos (Raboliv) who moved into the GC lead the following day.

Commenting on the decision to sponsor the stage, Tony Baines, Managing Director for Corporate Buying at Aldi said: “Sponsoring the Aviva Women’s Tour meant that Aldi could be part of an event that showcases UK women’s cycling at its very best. With the peloton visiting our home turf during stage two, it seemed like an ideal opportunity to get involved in an exciting event which lots of us were able to go along to and thoroughly enjoyed.

It was great to see the local community getting behind the race; welcoming and encouraging the riders along the way. We’d also like to congratulate Amy Pieters on her win in Stratford, and Lizzie Armistead on her overall GC win, both are excellent role models for women’s cycling.”

Katie Hall (USA) of UnitedHealthcare Cycling Team rides through flooded road section during the Aviva Women's Tour 2016 - Stage 2.
Marianne Vos' third place finish sees her take the race lead with three stages to go
Pieters got the stage win by a fraction of a bike length

Upcoming Specialbuys

The supermarket chain, now the sixth largest in the UK with over 638 stores, is renowned for its ‘Specialbuys’ programme which sees fantastic value products going live in store and online every Sunday and Thursday. Items can be reserved a week in advance online, and in the past the ranges have included cycling products at pretty unbeatable prices. Of course, once they’re gone, they’re gone so shoppers do need to be quick.

There’s more of that to come, too, Tony Baines, Managing Director for Corporate Buying said: “Our Specialbuys cycling ranges have proven to be extremely popular with our customers due to their great-value price points and quality assurance. We’ve had great feedback in the past from amateur cyclists to real cycling enthusiasts and we’re confident that the fantastic cycling ranges we have available over the coming months will be just as popular. Shoppers will have to be quick though, as with all Specialbuys products, they’re only available while stocks last!”

This year, as well as planning to open a further 60 stores, Aldi will be the official supermarket partner for Team GB as they compete in the Rio games. They’re celebrating athletes via a ‘Homegrown Heroes’ page where people can search out local athletes to support.

To celebrate their relationship with the greatest sporting event in the world and the GB team, Aldi will have an exclusive Specialbuys Team GB Range of kit available in store and online, from July 7.

The range will include something for everyone to get out on their bike – from shorts for £8.99 to £8.99 jerseys, with matching socks and gloves (both under £4). They’ll also have Muc-Off lube mixes, tool boxes and track pumps to make sure those inspired by the games can keep their bikes running smoothly.

Aldi will also present a ‘Pro-Cycling’ range, which will be available from September 29. The kit will be the most technically advanced that Aldi have been able to offer so far, including items such as waterproof gloves, performance cycling jerseys and jackets to suit any cycling fanatic. They’ve given us the chance to provide one lucky winner with £200 worth of Aldi vouchers to spend on the range.

To be in with a chance of winning this fantastic prize, please answer the question below and enter your details….


  • We’ll select one winner on Wednesday 20 July and the winner will be notified via email. You will need to reply within 24 hours of notification or we may have to pass the prize on
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