ASSOS has undergone some major changes this year. The Swiss clothing brand – who already had a reputation for creating incredible kit – have transformed their marketing approach, making them considerably more appealing to female customers.
The brand was founded by Toni Maier-Moussa in 1976, and the family is still heavily involved in the development of new kit. Joining CEO – Phil Duff – has swept in to clean up the business side of the company, taking an already impressive brand from strength to strength.
Duff told us earlier this year that of 18 World Tour Teams, kitted out by 13 different brands – 70 per cent of riders were wearing an ASSOS chamois in whatever shorts their team had provided them with. We’ve no way of confirming this, but it’s a bold statement to make and one that demonstrates extreme confidence in the product.
You may note that most of ASSOS products sit closely flush with the ‘considered purchase’ end of the expenditure scale. Read: it’s not cheap. This said, the company is at the cutting edge of research and design, and you know you’re investing in quality that will last the test of time (according to TWC freelancer Adele, over TEN YEARS is entirely feasible).
If you’re preparing your cold weather armourey, and aren’t sure where to start – ASSOS have outlined the ideal outfit from their women’s range to keep you comfortable and warm as the winter draws closer.
ASSOS’ stand out item for autumn/winter 2016 is their ‘HL.TIBURUTIGHTS_S7 LADY’ tight. Made using three textiles, seven patterns and nine components these also feature the brand’s unique ‘Goldengate’ chamois.
Designed for spring and autumn rides, you’ll find an all-new leg construction that’s been created with a refined blend of fabrics. Breathability was kept at front of mind, and water repellent treatment will keep the worst of the rain from soaking through on damp days.
These are ASSOS’ first female tights which include their Lady_S7 insert. This unique chamois uses the brand’s ‘Goldengate’ technology where the chamois is only stitched at the front and rear of the shorts. This means the chamois surface sits cleanly against the rider’s body, whilst the exterior fabric works with the saddle. This allows exterior and chamois to work independently, reducing friction and offering superior comfort.
Those that aren’t bib tight fans will be pleased to hear these are waist tights, not bibs. A wide, high band ensures there’s no restriction at the stomach.
Sizes XS to XL. RRP: £155. See them here.