Cycling and running social network Strava have unveiled some brand new branded riding and leisure clothing that's ready to buy on their site.
The range includes shorts, jerseys, arm and leg warmers, cycling caps and casual clothing and has been made by Cuore, who also supply kit to IAM Cycling and Team USA.
What we particularly like is that there are 22 items available to women, and 18 to men - so not only is their equal provision, we of the fairer sex actually have more to choose from.
The core offering comes in the form of 'Strava' orange, black and white jersey (£86) and bibs (£106), and there's also a premium jersey (£90) and bibs (£110) available to premium members only, featuring reflective white dots. All the riding kit is cut in a race-performance style, but goes from XS to XXL.
Both jerseys feature a sweatproof zippered pocket for mobile devices, textured stretch fabric on the sleeves and side panels for enhanced fit and aerodynamics. The bibs come with laser-cut grippers and are said to use a lightweight fabric and high quality chamois.
Accessories are on offer, too - and we do like the idea of glancing down at Strava arm warmers (£28) when the going gets tough on our favourite segments.
There's also plenty of casual kit, for when you're out and about not on the bike (or taking the bike somewhere), as well as running gear for those who like to use their legs for activities other than pedalling.
The launch of the new kit comes alongside an updated website, with localised pricing, reduced shipping costs - and UK delivery takes around two to five days.
Gareth Nettleton, who works in Marketing for Strava, said: “We’re pleased to offer both new and our existing loyal customers some great new kits and a better experience when ordering. We listened to feedback and have localised our ecommerce operations, while still providing some really high quality kits that we’re really proud of."
Interested? You can see all the kit here.
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