Specialized to Host Women's Store Evenings - Total Women's Cycling

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Specialized to Host Women’s Store Evenings

'Where it Begins' nights take place through February and March...

Specialized will be hosting another series of in-store women’s only events after their ‘Ride into Winter’ nights proved to be a success.

The series will begin in February, with a total of fourteen in-store events dotted over the country under the title ‘Where it Begins.’

The free evenings are open to all, with a special focus on assisting new cyclists or those who have taken a break from riding and are looking to get back on the bike.

A team of experts will be available in store at every event, and visitors will be able to spend time in specific areas that will look at four different topics:

  • Route planning: learning about the tools available to help you get the most out of your miles
  • Group riding etiquette: leaning about the skills required for safe and comfortable group riding, from experienced ride leaders
  • Basic maintenance: learning how to fix a flat and tackle other common technical issues
  • Clipping in: an expert will offer advice and there will be the chance to test out clipping in and out on a stationary bike

As always, one of the key draws of the event will be the chance to meet with other female cyclists, many of them local – giving women the chance to plan regular ride outs with new cycling buddies. There will be exclusive special offers will be available at each event, with the first 50 attendees at each date taking home a Specialized goodie bag.

  • 22nd February – Evans Cycles, Mark Lane, London: 6 – 8pm
  • 1st March – Specialized Concept Store, Nottingham: 6 – 8pm
  • 2nd March – Specialized Concept Store, Birmingham: 6:30 – 8:30pm
  • 7th March – Specialized Concept Store, Harrogate: 6 – 8pm
  • 8th March – Specialized Concept Store, Chester: 6 – 8pm
  • 9th March – Specialized Concept Store, Stafford: 6 – 8pm
  • 14th March – Specialized Concept Store, Newbury: 6 – 8pm
  • 15th March – Specialized Concept Store, Ruislip: 6:30 – 8:30pm
  • 16th March – Specialized Concept Store, Chelmsford: 6:30 – 8:30pm
  • 21st March – Dales Cycles, Glasgow: 6 – 8pm
  • 22nd March – Bikers Boutique, Edinburgh: 6 – 8pm
  • 28th March – Specialized Concept Store, Bristol: 6 – 8pm
  • 29th March – The Bike Shed, Exeter: 6 – 8pm
  • 30th March – Specialized Concept Store, Plymouth: 6 – 8pm

If you’re interested in attending one of the events, check out the information and sign up here. 


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