The London Design Museum is championing cycling in an exhibition which will explore the passions of various members of the bike riding community and the innovative machines that power them.
Among the riders to be showcased as part of Cycle Revolution will be Olympic BMXer turned track rider Shanaze Reade, London commuter Lucy Granville and designer Dame Vivienne Westwood.
The six month long exhibition, which starts on November 18, will tell the stories of cycling, splitting the varied and individualistic members of the community into four distinct tribes: high performers, thrill seekers, urban riders and cargo bikers.
Reade has been chosen to front the thrill seekers – those who take on the mountains and pump tracks with the kind of high energy that sometimes requires body amour and a special appreciation of fear.
Representing urban bikers, Lucy Granville was selected by the Design Museum in their recent competition. Entries came from all over the world, but it was London based rider Granville who has the honour of taking centre stage and acting as spokesperson for the thousands who battle on city roads daily. She expressed her love for two wheels, saying: “My bike is my freedom pass. Riding is liberation, and sanity.”