Have you seen all the posts from industry folk visiting Eurobike and Interbike, and willed yourself to be transported to the halls of gear?

The Cycle Show in Birmingham offers UK riders the chance to lust over the latest bling, get some retail therapy at the shopping village, and listen to informed talks from industry experts.

If that wasn’t enough, we’re pleased to be offering £1.50 off tickets to TWC readers with the (incredibly inventive) code ‘TWC’.

The show, which opens its doors to the public on Friday September 25 and runs until Sunday 27, will feature the largest ever electric bike village at a trade show, cyclocross races on Saturday and a ton of new Adventure Road bikes.

The list of exhibiting brands reads a bit like the cast list for our very best dreams: Canyon, Schwalbe, PlanetX, Colnago, Cinelli, Primal, Pinarello.. it goes on.

As well as all the new tech and bikes to check out, there will some interesting talks from some major industry experts.

We’ll certainly be rocking up at a few of the talks take notes for upcoming editorial pieces. Highlights include Friday’s Q&A with Tinkoff-Saxo’s chef, Hannah Grant, and Sunday’s talk ‘Bike fitting: why you probably need one’. We’ll probably make sure we see Jensie on Sunday evening, too – mainly because we’ve got a funny sort of ‘dad crush’…

Here’s the full programme for you to peruse…

Friday 25th September

9:30 Show opens
10:30 – 11:00 Raleigh eBikes
11:30 – 12:15 Q&A Richie Porte
12:30 – 1:15 Donna Loveday Curator of Cycle Revolution at the Design Museum
1:15 – 2:00 Q&A Trek Factory riders & UK riders
2:00 – 3:00 Cycling Weekly Live hosted by Rebecca Charlton 
3:00 – 3:45 Q&A Hannah Grant – chef for the Tinkoff-Saxo pro tour team and author of The Grand Tour Cookbook
4:00-4:30 Keep Calm and Carry on Cycling – Presented by Dr Will Mangar, sports & primary care physician and race doctor for the Tour of Britain, and Max Bottril
5:00 Show Closes

Saturday 26th September

9:30 Show opens
10:30 – 11:00 Q&A Ivan Basso (tbc)
11:30 – 12:15 Q&A Meet the Legends: Magnus Backstedt
12:30 – 1:15 Q&A Trek Factory Riders/UK riders
1:15 – 2:00 Q&A Martyn Ashton
2:00 – 3:00 Cycling Weekly Live hosted by Rebecca Charlton
3:00 – 3:45 Q&A Meet the Legends: Sean Kelly
4:00-4:30 ‘Secret training’ with Tim Lawson
5:00 Show Closes

Sunday 27th September

9:30 Show opens
10:30 – 11:00 Bike fitting: why you probably need one
11:30 – 12:15 Q&A Josh Ibbett – Winner of Transcontinental Race 2015
12:30 – 1:15 Q&A with The Directeur Sportifs – NFTO’s Dave Povall, JLT/Condor’s John Herety, Team Wiggins’ Simon Cope
1:15 – 2:00 Q&A Meet the Legends: Stephen Roche
2:00 – 3:00 Cycling Weekly Live hosted by Rebecca Charlton
3:00 – 3:45 Q&A Trek’s Jens Voigt
5:00 Show Closes

Get your tickets here and use the code ‘TWC’ for a lovely little discount.