Bicycle helmets don’t get much cooler than this, with Hovding causing a storm in the cycling industry after its initial inception. Their improved 2.0 model is basically an air bag for cyclists, and allegedly provides the best shock absorption in the world, replacing the traditional helmet.

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Consisting of a comfortable, ergonomically designed collar that sits around your neck, an airbag (which covers more of your head than a helmet) is immediately released as soon as an accident occurs.

Constructed from a black, waterproof, dirt-repellent fabric which doesn’t get damaged when scraped on the ground, the Hovding is perfect for riders who are style conscious when wearing a helmet.

Price: £249.00, available from Hovding.