Shock Absorber Bounce-O-Meter: An Effective Sports Bra Purchasing Tool or Just Plain Bizarre?

Finding the perfect sports bra is crucially important for women, especially for those of us with ample bosoms. You have to consider fit, comfort and of course the level of support needed for your chosen activity. In fact the best sports bra is a common topic of debate amongst the TWC team.

However the conversation took  a slightly different tone when one of the team came across Shock Absorber’s Bounce-O-Meter during a recent online shopping spree.

The Bounce-O-Meter is designed to demonstrate how effective the Shock Absorber bra is. An interactive tool, it allows you to choose your cup size, level of activity (moderate, high, extreme) and angle (side profile, front on) to see what happens to your boobs when you exercise without any bra, with a normal bra and with a Shock Absorber bra. Below the rather distracting graphic of bouncing boobs, Shock Absorber provide a suggested bra for your chosen activity.

We have to say the Bounce-O-Meter left us slightly baffled. We just don’t really see the point of it. Of course it demonstrates why wearing a sports bra is important but beyond that it seems like a gimmicky marketing tool to us?

What do you think? Does it convince you to buy a sports bra or do you find it as distracting as we do when you are trying to make an informed yet time efficient purchasing decision online?


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