The Wb Welcome Bikes campaign will dramatically improve city cyclists daily lives. Everyone should be able to pop quickly in and out of shops, but as a cyclist, it’s such a nuisance to find somewhere to lock up your bike if you’re only going in for 2 minutes.

8 of the Most Perfect Dresses for Commuting by Bike

The initiative works to engage shop owners to welcome bikes inside their stores, using stickers in their shop windows, to shout loud and proud to the world that they’re bike-friendly. What a flipping great idea?!