A fun and motivating campaign which encourages cyclists to ride in #WhateverWeather. ‘Bad’ weather deters so many people from commuting by bike but this initiative aims to stomp that right out. Of course we can’t change the weather but there’s always a way to change someone’s attitude!

10 of the Best Backpacks for Mountain Biking

Developed in Glasgow, the Whatever Weather Campaign is an “opportunity to conquer the elements, feel alive and be a baddass on a bike”. And they’ve created some pretty impressive hastags, #BikingViking and #WetWeatherWarrior are definitely our favourites.