You know the scenario. You pass a bike shop on the high street, and wander in to have a look. Somewhere, towards the back of the shop, is the women’s clothing section. You know it’s the women’s section, because amongst the black and fluorescent yellow jackets and jerseys, there are a few pink items, and maybe some purple ones if you are lucky.

Clothing and bikes for women have historically not only been limited in choice, but also characterised by colour. We delve deeper into the ‘pink it and shrink it’ debate…

The Rise of the Women’s Specific Bike Shop