Udderly Smooth Chamois Cream reduces friction and prevents skin damage during long road rides. The thick consistency of the cream makes it last for hours at a time so you don’t need to keep jumping off your bike to apply more.
It can be quite cold so try and apply it before you leave the house and warm it up in your hands first for a more comfortable application. If you’re going on a short ride just applying it to your seat pad should be enough but for those longer rides and sportives it’s a great idea to apply it directly onto the skin too.