Today Blaze Laserlight launched their brand new product – a rear light with a simple but high quality design to complement their existing front beam.
The company, born of an idea dreamed up by Product Design student Emily Brooke in her final year of study, has proved an incredible success story. Brooke and the quickly growing Blaze team have opted to offer the new development to the Kickstarter community that helped them find success first.
We caught up with the London based Blaze CEO to find out more about the new light, the Blaze history, and to pick her brains on commuter safety as well as creating a successful product…
“Before [Kickstarter] it was a silly idea from university and I was a little girl. Kickstarter proved it was viable.”
The Blaze Laserlight Kickstarter page was launched in 2012 and served several purposes aside from funding. Brooke says: “We were very naïve – we just ran with it. We used Kickstarter to gain a proof on concept – it wasn’t about the money, because unless you smash it out the park you can’t rely on Kickstarter to fund your company. We used it to prove that people would pay for it and thought it was a good idea. Before that it was a silly idea from university and I was a little girl. Kickstarter proved it was viable. And we had useful feedback from people on the platform.”
The new light will be available first on Kickstarter, too – Brooke says: “We want to offer it a lower price for our community, who have got us here today. And there are things we want to get feedback on, like the flash sequences – things that can be software changes which we can alter quite easily.”
The Blaze Burner – will cost £30 for Kickstarter backers and it’s all about “high performance and simplicity.”