Total Women’s Cycling is passionate about women who ride, regardless of age, skill or discipline. We’re always excited to celebrate the professionals, and the amateurs, and we endeavour to recognise women’s contribution to the industry.
We’ve compiled a list of 10 brilliant women who are doing some really awesome things for the development of women’s cycling.
Olivia Bleitz – Brand Manager for Specialized Bikes
Olivia is a Brand Specialist for Specialized Bikes and her job is to help Specialized become a better brand for female riders everywhere. She actively promotes women in cycling by frequently visiting stores across the UK, training in sales and marketing.
Olivia will go to great lengths for the female rider, even holding various open forums in the UK to learn and better understand the needs and wants of women, especially in off-road cycling. These information gathering sessions are then relayed to the Specialized HQ in the US, to help the development teams when producing women’s kit and bikes.
We love that Specialized has a dedicated team player like Olivia on board to help them cater for the needs of female cyclists, and listening to us!