7. Victoria Pendleton CBE
Who could forget Victoria Pendleton’s final competitive race at the London Olympics? Though not victorious, Pendleton showed men and women alike what’s possible with hard work and commitment.
Handed a CBE in the 2013 New Year’s Honours List, Pendleton has truly become a household name and has gone on to further develop women’s cycling, becoming the face of the Cycletta series, leading out rides up and down the country and personally taking to Twitter and other means to encourage more women to take the first step to cycling regularly.
Halfords was quick to sign Pendleton following the Olympics, introducing a line of women’s only bikes that sold extremely well. A favourite with the national press and weekly glossies, Pendleton’s reach transcends cycling as a sport and introduces it to a much wider audience.