Invited to the test event for the soon to be launched Maserati Haute Route Norway, contributor Lorena Jones snapped up the chance to catch up with some key females within the Haute Route team to learn of their experience as women working in the cycling industry and find out about their plans to develop the female peloton within the Haute Route events.
One of these key women is Beth Hodge who, after numerous attempts to break into the cycling industry, obtained the role of Haute Route’s Strategic Development Executive in January 2017. Like many of us, Beth had bought her first road bike following a charity ride a few years previously, and from these humble beginnings went on to join a large London road bike club which cemented her passion and expanded her network of like-minded friends within the cycling community.
But it was here that Beth noticed a lack of communication between the larger London-based clubs and racing when it came to women’s cycling. So she took it upon herself to launch London Women’s Racing (LWR) and using a formerly defunct race series to connect the London clubs, Beth encouraged women to challenge themselves in a supported environment.
Beth Hodge explained that she “came up with the concept for a three-day event in Scandinavia”, which she presented during an interview with OC Sport, the company that owns and manages the Haute Route collection. Norway had been on Beth’s radar for a long time as a cyclist “and with the spectacular scenery it was a bit of a no-brainer to focus on this area.” Thankfully for us, following a successful presentation, Beth’s next task was to bring this concept to life.