Action Diva is a mass participation road ride from Action Medical Research, Action Diva was created to raise funds for medical research to stop the suffering of babies and children with disease and disability.
It was launched in 2011 with support from Davina McCall. The first Action Diva began in Sussex, and rides were then launched in Warwickshire and Scotland. Entry fees vary for locations, and ride length is between 19-66 miles, ladies can choose a ride length to suit their ability. Registration fee is £28, and riders are asked to try and raise around £50 for the charity.
Each road ride takes place on a circular route, and includes chip timing, feed stations, mechanical sport, route options, a massage and medal. Cyclists must be 16 at the time of taking part, and accompanied by an adult if under 18. The roads are not closed during the event, and all routes are on road. The 2013 Warwickshire ride also received support from Dr Dawn Harper from Channel 4’s Embarrassing Bodies, riding alongside women to help raise money.
The event will return for a third year in 2014 allowing women from all over the UK the chance to get out on their bikes, and help raise money for a fantastic cause. Information on routes, times and locations are available on the website.