It’s always exciting to hear a brand has developed a new product, but hearing that product is the “fastest in the world – bar none” that’s a whole new ball game. Naturally, we didn’t refuse an opportunity to give Endura’s record winning Encapsulator suit a go!
We joined Endura to celebrate their 25 years of production and take a walk through a timeline of products, from the humble beginnings of that 1st pair of bib-shorts to the cutting edge technology of a world-class suit.
It might sound like a catchy marketing gimmick but “Renegade Progress” is an ethos Endura have fast adopted as an internal benchmark to challenge themselves or anyone in the team; where Progress describes the aim and eventual endpoint, and Renegade, the approach. There is no better demonstration of this ethos than the D2Z Encapsulator suit and it’ associated succession of UCI Hour Records, the first in May 2015 with Alex Dowsett at the prototype stage and then with Bridie O’Donnell to follow.
Prompted by their dedication to Renegade Progress and the improvements to the men’s range since working with Movistar, Endura signed with women’s team Cervelo Bigla. “When we went to Cervelo Bigla we had numerous complaints; that’s half the reason we signed up with them” Jim McFarlan, CEO and MD of Endura admits. “Unless you know that everyone is 100% happy you have to assume they are not” and whilst none of the short-comings they fed back on were severe, the information provided was invaluable”.
“As soon as you have it [D2Z Encapsulator suit] on, you already feel more aero and … flowing.” – Lotta Lepistö, Cervelo Bigla
Endura had an honest expectation that by making themselves vulnerable they would rapidly improve the quality of the women’s range. And they did. “If you punch yourself in the face you are going to go a lot softer than if you were to ask someone else to punch you … They (Cervelo Bigla) smiled then punched us but they still punched us and we made rapid improvements to the products.” Jim laughs.