Alé, pronounced ‘Allez’, are a pretty popular brand for women – they stock direct to Wiggle, and tell us sales of their kit with the online retailer are evenly split among the genders. Since many other brands see closer to 70/30, that tells us women are picking Alé above others – so we called in a range of summer and winter kit to see what all the fuss was about.
The brand name is new in the UK – but they’ve been operating for some time under the parent company, APG Cycling, who previously made Giordana cycling gear. Most notably in women’s cycling, they sponsor the pro team Alé–Cipollini–Galassia– and with the bold flouro kit, you’d be hard pushed to miss them in the peloton.
Since we’re still in the early phases of spring, and the mornings are consistently sitting quite a way sub 10 degrees c, we started with the PRR Alé Alé Women’s Winter Bib tights and matching PRR Alé Alé Women’s Winter Jacket.
It’s impossible to ignore the fact that this jacket and bibs combo is loud.
It’s impossible to ignore the fact that this jacket and bibs combo is loud. There wasn’t a single ride I attended wearing this kit where that fact wasn’t commented on – but always in a favourable manner, and often to ask if Alé were a new local women’s team I was riding for. Something about bright colours and quality obviously gave a hint of semi-pro, or so I’d like to believe.
Appearance appreciation will come down to personal taste – the jacket does feature Alé’s famous bubble design – and personally I’m all for it on the top half, but never on the bottom half. What’s more important in the long run is performance – and there I really did think Alé showed their worth.
Both pieces are available direct from Ale, but you’ll also find a wide range of kit from the brand (some of it slightly less pricey) available online from Wiggle, or you can contact distributors Paligap.cc to find out which stores in your area stock the gear.