When we think of Italian design we tend to think of beauty and quality and Huez cycling Apparel is no exception. This is probably why women have been asking for a women’s collection since Huez first launched the men’s range in 2014. Well, we bring good news; the women’s specific apparel is on its way and due to launch in just 2 weeks. Total women’s Cycling contributor Lorena was invited to the Huez press launch to find out a little bit more about the brand and put the new women’s kit through its paces.
Since the launch of their men’s range in 2014, Huez apparel have always wanted to provide a women’s collection, however they acknowledged that there was a greater demand for men’s cycling clothing at the time and that initially focusing on the men’s range gave Huez an opportunity to find their feet as a brand and take in a few learns en-route.
Women’s cycling is very important to Huez and the continual request for Huez women’s wear provided an affirmation that what they were doing appealed to a female audience. “It feels like the right time to launch the range,” Lorenzo tells us, and whilst he admits that the initial capsule is small, he hopes it will be the precursor for an even playing field across the male and female collections moving forward.