Premium bike brand Cervélo have said that they “do care about women” but admitted that they have “communicated this poorly” and are now working closely with female pro cyclists to better their products.
The brand don’t make female specific bikes, but equipped Cervélo Bigla Pro Cylcing with frames during 2015 before stepping in to become title sponsors this year. Representatives spent time with the team at their training camp in Mallorca, to gather feedback from the riders about the bikes which will help them develop current and future products.
Director of Marketing, Antoine Ballon, was at the camp, and said: “It’s simple, we do care about women. We always have but communicated this poorly.” During the camp, Cervelo’s engineers were able to explain the thought process’ behind the existing technologies, as well as giving the team a “hint of what is to come in the future.”
Ballon explained: “Because women also tend to be more thoughtful about the bikes, it also gives us the opportunity to really put the products to the test. After having been at the camp, we are now convinced more than ever that the feedback we will receive will be invaluable. It will definitively help us to continue to develop bikes performing at the highest possible level.”
He added: “The depth of knowledge and feedback from the riders was incredible. We definitively want them more involved in our testing phases.”
It’s not clear if Cervelo intend to continue supplying unisex frames only, with components such as handlebars, saddles, cranks and stems to suit the women, or if they’ll develop frames just for women. The good news is that they’re clearly using rider feedback, from the pros who really know their bikes, to decide upon the best course of action.