Wheels in the Field Campaign Launched to Help the Children of Zambia Access Education

Whatever is raised throughout July will be matched by large contributing brands

The World Bicycle Relief is a charitable organisation that believes every child should have access to education and so, they’ve worked hard over the years to distribute bikes to areas where getting around is difficult, the distances are great, and the journey can be risky. These bikes become a powerful tool in the fight against poverty, and in the regeneration of disaster-hit areas.

Have you heard about the new World Bicycle Relief campaign for July?

Earlier this year, hundreds of women turned out to take part in the annual Cyclofemme cycling event to support the World Bicycle Relief, and now, for July, they’re launching a new campaign called Wheels in the Field: Zambia, The Next Generation.

The campaign is to raise money in order to provide bicycles to the students of Zambia so they can get to/from school safely and in less time. What makes this campaign so special is that all funds raised in July, up to $240,000 (£189,000), will be matched by a group of generous supporters that include Backroads, Thomson Reuters, and individual donors.

A common and significant barrier to accessing education for these students is the distance which often requires children to walk miles over challenging terrain just to get to school. For girls, they not only have to endure this walk and the commitments of education but perform hours of domestic chores on top

Access to a quality bicycle dramatically changes the lives of these children. A study of the Education Programme highlighted a 28% increase in student attendance and a 59% increase academic performance. World Bicycle Relief has delivered over 50,000 bicycles to students in Zambia since 2009.

Here’s how you can help; spread the word, sign up to fundraise and share the Wheels in the Field: Zambia, The Next Generation campaign on social media. You can find more information on the campaign here.


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