Since the launch of the women’s cycling initiative, Strongher, we’ve been keenly following their progress to support and promote women in cycling from the grass-roots to the professionals.
Armed with a global network of ambassadors, Strongher launched in October 2015 led by professional cyclist and inspiring athlete, Marianne Vos. Since then, the women’s platform has introduced their seal of approval for female friendly bike shops, organise global rides with athletes like Manon Carpenter, and they’ve even released their stunning road kit in partnership with Pearl Izumi.
Last weekend, Strongher invited women from around the world to attend their first annual cycling festival in Utrecht, Netherlands. Their aim was to bring like minded women together to socialise, talk bikes and clock up some serious miles on the roads of the cycling capital of the World.