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Strongher Introduces Their Seal of Approval

Does your local bike shop meet the Shero guidelines?

The women’s cycling platform, Strongher, have launched their new campaign to promote female friendly bike shops with their Strongher Stamp.

Launched in October 2015 by professional cyclist Marianne Vos and her dedicated team of ambassadors, Strongher sets out to promote, encourage and support women in riding. Whether you’re just getting started, or competitively racing, the aim is to get more women confident and regularly riding for run.

Pearson Cycles, Sheen

For many of us entering the cycling scene, our local bike shops are usually the first port of call. But are they going to be able to offer you a female friendly experience? Offer you a good selection of kit, and helpful advice?

All too often we hear stories from women who have gone into bike shops only to be ignored, spoken down to, shown the entry level bikes when they’re looking to spend a lot of money, or our favourite love-to-hate: had their male partner addressed automatically¬†instead of them.

The latest Strongher campaign is to award bike shops all over the world with a Strongher Stamp of approval for being female friendly. Marianne Vos says: “With the Strongher Stamp, we can give women who are new to the sport, or women that are looking for a good shop, the right service and right experience.”

What’s the Criteria?

All nominated bike shops will be inspected by Strongher, or a Stongher ambassador to ensure that shop meets the criteria below:

  • Female changing room: privacy and mirrors
  • At least 30% of its products are for women: clothing, saddles and bikes

Bonus points go to shops who have:

  • A Women’s Corner: dedicated to all things female
  • A caf√© on site
  • Well informed staff who can talk about women’s cycling and products

To nominate your local bike shop for a Strongher Stamp, visit the website and fill in the application here

All applications will be carefully considered, and a Strongher member will be sent out to inspect them.

You may also enjoy:

Beginner Bike Shop FAQ’s

The rise of the women’s specific bike shop

Marketing to Female Cyclists: the good, the bad and the Ugly

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