Strongher Launch Cycling Kit for Supporters to Show Their Colours

Show your support by donning the colours on your next ride

Women’s cycling movement Stronger have launched a stunning range of cycling clothing designed by ‘Shero’ pro cyclist Iris Slappendel and printed on to Pearl Izumi gear.

Led by ambassadors – ‘Shero’ riders such as Marianne Vos, Lauren Kitchen and Manon Carpenter – Stongher have so far created an app which can be used to organise rides and created a ‘stamp of approval’ given to bike shops catering well for women. They’ve also organised a selection of rides to get more women out on their bikes, growing their confidence with advice from experts.

They say the kit aims to make women feel great on the bike, as well as showing solidarity with the driving movement that has inspired so many. The shorts come in at just under 90 euros (around £77) and jerseys are 60 euros (just under £50). There are matching caps and socks too, to complete the look.

Commenting on her design, Slappendel said: “With the Strongher kit we want to give women the confidence to ride and feel fashionable on the bike. We have created something cool, fashionable and something that women want to wear. That was always key during the design process.

“The design is clean and simple, in order to produce a classy kit that appeals to women all over the world. We hope it’s a kit that women will wear on the bike but also on the terrace sipping a post ride cappuccino!”

The kit has been printed on high quality Pearl Izumi clothing. The brand was recently selected as one of our TWC20 Champions, and it’s support such as this that earned them their place.

Ton van Tuyl, Brand Coordinator Pearl Izumi, said: “We as Pearl Izumi fully support Strongher’s initiatives and think it’s great to see so many women active on their bikes. We wanted to empower women on bikes even further by making an awesome looking kit which combines Pearl Izumi’s great quality with a modern design.

“The Strongher kit is made of the best materials to keep you cool, dry and comfortable during your ride. The Strongher kit has a great form fit and guarantees an optimal wearing comfort.”

You’ll be able to buy the kit from retailers with the Stronger ‘seal of approval’, but you can also pick it up online here.

A group of Strongher ambassadors will ride in the kit at the tour version of the Amstel Gold Race on April 16, and women also riding the event are encouraged to join in and ride in the dedicated Strongher wave at 7am. There’s even a chance to win VIP tickets – find out more here.

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