Do your tampons and panty-liners make you feel like dancing in a meadow of flowers, care free with your white dress flowing around you?
A drastic move has been made by feminine hygiene brand, Bodyform, to get real and ditch the overly happy menstrual dancing women, and that blue mystery liquid, in favour of something a little more gritty.
For years, the women’s menstrual cycle has been considered a media taboo. Blue liquid is commonly used in demonstrations to make it “less real” for viewers. Even the word “period” only began being used in advertisements in the 1980’s.
Why is it like this though? Periods are a natural part of a woman’s life – since the dawn of time – and yet they get sugar-coated, avoided and skirted around by the media, social convention and even society.
We thought Bodyform were a little bonkers with their #Femoji’s campaign, taking the awareness of the menstrual cycle to social media chat channels by introducing icons for hot water bottles, sanitary towels and bloody knickers. But it looks like they’ve redeemed themselves with something a little more serious…