High street retailer Halfords has announced it will be stocking Pinarello in selected stores and online from spring.
Pinarello, founded by Giovanni Pinarello in Treviso Italy in 1952, is the official bike supplier to British Cycling and was ridden to victory by Bradley Wiggins in the 2012 Tour de France.
Luciano Fusar Poli of Pinarello said: ‘Pinarello bikes have been ridden to fantastic victories by British riders through our partnerships with Team Sky and British Cycling. Cycling fans have seen our bikes in action and having Halfords, who are the UK’s largest bike and accessories retailer, as an official stockist means our bikes are now more accessible to the British public.’
Halfords is the UK’s largest bike retailer with over 460 superstores nationwide. It has already seen great success with its range of Boardman road, MTB and urban bikes as well as Victoria Pendleton’s series of female commuter rides.
‘I’m delighted we have become an official stockist of Pinarello bikes, which are among the best in the world and have an incredible pedigree of success,’ said Paul McClenaghan, Commercial Director of Halfords. ‘Halfords has been developing own and exclusive branded ranges for several years to cover all aspects of the market, from child and entry level cycles all the way through to performance road bikes. This partnership will further extend our range at the top end.’
Details of the range to be stocked by Halfords and prices will be available in the lead up to the cycles going on sale.