Cycling wear brand Fat Lad At the Back (FLAB), who also offer a Fat Lass at the Back range for women, have seen huge success over the last few months suggesting they’ve hit the nail on the head when it comes to plus sized cycling clothing that works.
The brand, who offer kit from a UK size 8 through to a size 26, partnered with the UK’s largest independent cycle retailer, J E James last month and the retailer has already placed six more orders.
Yorkshire based FLAB, who launched in 2013 following an appearance on Dragon’s Den, ensure that garments are tailored to fit curvier body shapes, and have a careful fitting system to help customers pick up a perfect fit.
The brand are soon to launch their Autumn Winter collection (not that we want to think about that) and have recently added a new gilet to their Stealth unbranded range that is a little less outspoken than garments such as the ‘Spare Tyre’ which have their own special sense of slightly Marmiteesque humour.
The partnership was in response to increasing demand for premium cycling wear in larger sizes. J E James Partner Mark James said: “Fat Lad At The Back has been a positive addition to J E James, it’s been great to see just how many existing and new customers have really taken to the brand.”
He added: “Our aim is to stock as wide a selection of cycling goods as possible, whilst ensuring that each product line has been tested for quality, performance and value for money. Fat Lad At The Back products has definitely ticked all three boxes.”
‘Fat Lad In Charge’, ex-rugby player Richard Bye said: “This has proved to be a real investment for the brand and we’re thrilled to be building a real presence in such reputable stores.
“We look forward to seeing our new Autumn Winter collection in J E James stores soon. FLAB, which is manufactured in Italy, already has a presence in leading clothing retailer Evans Cycles.”
The brand now has a Facebook community of more than 17,500 members. Having launched in 2013, that’s a clear sign that they’re connecting with an eager audience and we’re keen to see their reach grow.
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