Launching ahead of the Ironman World Championships in Kona, Hawaii, Cervélo Cycles unveils the new P5X: Personal Best. With the bold description of it being the “most technologically advanced triathlon bike ever made”, we can’t help but be intrigued.

Canadian bicycle brand, Cervélo Cycles was founded in the mid 1990’s. Using only the latest production technology, they’ve quickly cemented themselves as one of the leading manufacturers for racing and track bikes. They’ve also been known for making some of the most expensive bikes too, and the new P5X is no different.

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“The P5X is a personal best for us, and we know it will help athletes achieve their own personal best.” – Antoine Ballon, Cervélo’s Global Marketing Director

Looks a little strange, right? Well there’s method in the madness of this unique tri-bike contraption. So what set’s the new P5X apart from the rest?

The P5X concept began 3 years ago with one goal in mind: Design the ultimate triathlon bike. Since then, Cervélo has spent an entire year researching the needs of triathletes by taking more than 14,500 photos at 10 Ironman and Ironman 70.3 events, interviewing scores of athletes, fitters, coaches and bike dealers. They collected an incredible 1Tb of data to process and analyse in order to better understand, and subsequently build the ultimate tri-bike.

Their biggest understand came from the triathletes themselves who explained that they don’t just need a great performance bike for race day, but they need a great bike for training and travel leading up to race day.