In November 2014, Sport England unveiled their campaign ‘This Girl Can’ – aimed at encouraging more women to get active.

Their research showed that many women aged 14-40 wanted to do more exercise, but felt concerned about the way they would be perceived.

The campaign aims to show that ordinary women can take part in sport, and most importantly, enjoy every minute of it. The Lottery funded project featured TV ads, billboards and more – and received great feedback on Twitter.