The Flyfit concept sees athletes wearing tracking bands around their ankle instead of on their arm, giving a much more accurate reading for cyclists. The discreet, stylish looking band hides a small tracking unit which tracks real-time data as you cycle, recording your distance, cadence, bike speed and calories.

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The motion-sensing technology connects straight to your smartphone through wireless syncing and comes with a waterproof connector, allowing it to function even in the pouring rain.

Price: £114.00, available from ShopStarter.