Boardman Bikes last month announced it will sponsor Dame Sarah Storey’s Podium Ambition team, a squad with some big names, including Storey herself, and Joanna Rowsell.
Olympian Chris Boardman chats to Laura Laker for Total Women’s Cycling about why Podium Ambition and Boardman Bikes are a good match, and how the team will feed into development of the bikes themselves. He also broaches the “marmite” subject of whether we need women-specific bikes or not…
He says: “I love what they [Podium Ambition] do, really. I think what they’re doing is giving people a chance, creating a platform for people to succeed on, and it fits with us.
“I think what attracted me first was the aspiration to do more with this, rather than have a team, concentrate [on performance] and go and win races.”
“Why a women’s team? Well I think there’s more scope for getting more people onto bikes as well as just winning bicycle races.”
These are things that are on Boardman Bikes’ hit list at the moment – getting more people cycling, and bridging the gap between the grassroots and Olympic sport, something Boardman and Podium Ambition, with their Boot out Breast Cancer cycling club, have in common.